Privacy Policy

Who are we ?

PNY International B.V. is a company incorporated under the laws of the Netherlands with their registered address at Zwaardstraat 16, 2.13, 2584TX, Den Haag, The Netherlands is responsible for the processing of your personal data obtained on or via the European section of (hereafter: the “”).

Pony Group

PNY International B.V. is a daughter company of PONY Inc. PNY International B.V. and all European, USA, South American and Asian affiliates involved in the distribution and sale of PONY branded products will hereafter be referred to as “PONY Group Companies” or “PONY Group”. All websites relating to PONY products or the PONY brand will hereafter be referred to as “PONY Sites”. PNY International B.V. is responsible for the processing of personal information relating to your online purchases of PONY products via the, information relating to your participation in events and contests and all other information processed through


When you visit we obtain personal information, which you knowingly disclose to us. We request information when you make purchases, which may include name, address, telephone number, email address, gender or credit card information, when you request a catalogue, request to receive communications, when you register/sign up to become a member or when you participate in any other website service. If you sign up as a member and you expressly opt-in to receive personalized communications by email, we will use your personal information to create a user profile. In this context we may combine the info you give us online with other information from PONY sources, transactions and communications collected or processed by any PONY Group Company. This may include data from the, any other websites, from physical PONY stores, direct mail, on- and offline events, on- and offline contests or online marketing. Once you become a member, the personal information actively submitted by you on and on other PONY Sites will be registered in the central PONY database in the Netherlands. In addition, like many websites when you surf or browse we use cookies and pixel tags to enhance your website experience and to collect aggregate traffic information for trends and statistics. For more info, please see the “cookies and pixel tags” below. Finally, if you publicly post about PONY, or communicate directly with PONY, on a social media website, we may collect and process the data contained in such posts or in your public profile for the purpose of addressing any customer services requests you may have and to monitor and influence public opinion about PONY. We will not combine such personal data with data from other PONY databases.

Using Informations

Sharing Information for PONY Business. The personal information actively submitted by you on will be used for the purpose for which you have specifically submitted them, such as the execution of your purchase order, participation in a contest, receiving information, etc. We may also use this information, and any info collected by means of cookies or pixel tags to improve our website, to prevent or detect fraud or abuses of and to enable third parties to carry out technical, logistical or other functions/tasks on our behalf.

Please note that we reserve the right to link personal information submitted by you on with other personal data about you that other PONY Group Companies may have obtained via other PONY Sites or via PONY Mobile Applications.
Furthermore, we may use any personal information obtained about you via to personalize your PONY site experience and to allow us (or our PONY Group Companies) to deliver the type of content and product offerings in which you or our consumers in general are most interested to learn about, or in the communication with our consumers (e.g., via help chats).
We may disclose specific information upon governmental request, in response to a court order, when required by law or to protect our or others’ rights, property or safety. We may share information to prevent illegal uses of or violations of the Terms of Use, or defend ourselves against third party claims. We may also share information with companies assisting us in fraud protection and/or investigation (e.g. counterfeiting). We do not provide this information to these agencies or companies for marketing or commercial purposes. Sharing Information with third party processors For the purpose of operating our business, third parties (e.g. credit card companies, shipping companies, customer service providers) may process your data, however only to the extent this is necessary to conduct PONY business. We, or, if applicable, our PONY Group Companies, have procedures in place to ensure that these third party companies value your privacy.
We do not sell, trade, share or transfer your personal information to any outside parties other than PONY Group Companies and third party processors. Social Platforms Please note that, if you choose to select that option, your activity on will also be made available to social platforms such as Facebook, Twitter, Instagram, Vimeo, YouTube, Tumblr. Please read the privacy policies of those social platforms, because your activities published on those platforms will no longer be governed by PONY’s Privacy Policy.


PONY receives and records information from your browser when you use the PONY Sites and may use a variety of methods, such as cookies and pixel tags to collect this information. What are cookies and pixel tags? A cookie is usually a small piece of data sent from a website and stored in your web browser while you are browsing a website. HTTP cookies may be stored only for the time you are in a given site (session cookie) or they may remain stored in your browser for a defined period of time beyond your current session (persistent cookie). Cookies work in combination with content within the website itself, to capture and remember information. Cookies cannot carry viruses or install malware.

Cookies that are set by the domain of the site you are visiting (the domain in the address bar) are called first party cookies. First party cookies are commonly used to remember who you are as you move from page to page, or as you return to the site in subsequent visits. These cookies can only be read by the domain that set them.
Cookies that are set by domains other than the one in your address bar are called Third Party cookies. Third Party cookies are used to track users across sites, for example to tailor advertising to you. A Web pixel is an often-transparent graphic image, usually no larger than 1 pixel x 1 pixel, that is placed on a Web site or in an e-mail that is used to monitor the behavior of the user visiting the Web site or sending the e-mail. Websites may use web beacons for many purposes, including site usage analytics, advertising, auditing and reporting, and content and advertising personalization. Alternative names are web beacon, tracking bug, and pixel tag. How do we use cookies and pixel tags? We use cookies and pixel tags) to track – in aggregate form only – our customer’s usage of and understand our customer’s preferences (such as country and language choices). This enables us to provide our customers with services or to improve the customer’s site experience. We also use cookies and pixel tags to provide us with aggregate data about site traffic and site interaction, to identify trends and obtain statistics etc, so that we can offer better site experiences and tools in the future. We may contract with third parties to assist us in gathering data, however, they are not permitted to use information collected except to help PONY conduct and improve its business. Broadly speaking the cookies on fall into three categories: Strictly Necessary - These are always enabled cookies required for site functionality. These include cookies that allow you to be remembered as you explore the site within a single session or, if you request, from session to session. They help make the shopping cart and checkout process run smoothly as well as assist in security issues and conforming to regulations. Functional and Performance - These analytics cookies allow us to improve the site’s functionality by anonymously tracking usage. They also help us identify PONY products that we may recommend to you. In some cases these cookies improve the speed with which we can process your request, allow us to remember site preferences you’ve sele3cted and help connect you to your social networks. De-selecting these cookies may result in poorly-tailored recommendations and slow site performance. You also may not be able to share effectively with Facebook, Twitter or other social networks. Advertising - These cookies collect information to help better tailor advertising to your interests, both within and beyond PONY websites. The data collected is anonymous; it is not connected with any personal information you may have shared about yourself with PONY. De-selecting these cookies may result in seeing advertising that is not as relevant to you.


You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you won’t have access to many features that make this Website more efficient and some of our services will not function properly. As cookies are used to track shopping basket items through the order process, it will not be possible to place on order. We also work with other companies who use tracking technologies to serve ads on our behalf across the Internet. These companies may collect non-personally identifiable information about your visits to our Website and your interaction with our communications, including advertising. To have more details as to how to change your cookies settings, please check the setting of your browser. Unsubscribing, removing or modifying your informations. You have the right to withdraw any consent you’ve given with respect to our use of your personal data. Furthermore you have the right to access to your data and to modification or deletion thereof in the event your data as stored by us are incorrect or otherwise unlawful.

To modify your subscriptions or to completely opt-out of receiving PONY communication, please email us at Please note that due to e-mail production and sms production schedules, you may still receive any mailings or sms that are already in production.


We use a variety of security measures, including sophisticated encryption and authentication tools to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. When you place orders or access your personal information, we require the use of a secure server. All credit card information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be only accessed as stated above. Regardless of these efforts, no data transmission over the Internet can be guaranteed to be 100% secure. We offer the use of a secure server. All credit card information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be only accessed as stated above. Regardless of these efforts, no data transmission over the Internet can be guaranteed to be 100% secure.


If we decide to change our privacy policy, we will post the changed policy on You are advised to regularly check whether our privacy policy has changed. This policy was last modified in November 2013.


We welcome questions, comments, and concerns about privacy. Please give us any and all feedback pertaining to privacy at